The 28th

Japan Wine Challenge 2025

The Oldest and Most Prestigious Wine Competition in Asia

OPEN FOR ENTRIES!

ABOUT US

Our Vision

Now in its 28th year, Japan Wine Challenge’s key focus continues to be the development of consumer/wine lover awareness and understanding of wines, resulting in on-going increase in sales of quality wines in this very demanding market.
 
The Japan Wine Challenge is generally considered to be the key vehicle to be properly understood in the market. Exporters, importers and the trade can value and appreciate the Japan WINE Challenge award medal seals which truly confirm that the wine carrying them has been judged to be an appropriate choice for the Japan consumers.

Once the competition is finished each year, we focus all our attention on getting the results out in timely manner, both on the website and through our E-magazine, and to working with entrants worldwide through our medal seals and related promotions to develop demand for their wines in Japan and around the world.

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OUR INTERNATIONAL PARTNERS

Bettane & Desseauve

Wine &  Spirits Educational Trust

Riedel

Daiichi Hotel Ryogoku

Nihon  Tokan Package

JUDGES

Japan Wine Challenge

Fuji Cider Challenge

Japan Spirits Competition

Got Questions?

Contact us any time!

WHY YOU SHOULD REACH US?

Over the years the Japan Wine Challenge has established strong connections with international wine bodies and embassies to increase understanding and awareness of wine in Japan. In 2024 competition a total of over 1200 wines from across the world were entered. These were judged by a panel of over 30 top wine professionals from Japan and internationally.

28 years of history

Experienced wine Professionals.

10,000 worldwide wine lovers

TESTIMONIALS

We are very proud of our success at the Japanese Wine Challenge which we rate as one of the top 5 wine shows on earth. In many ways our Journey into the excellence of Cabernet Sauvignon has a long way to run, as we are always seeking to learn and improve. As such we look forward to entering your event in the future and thank you for running a wonderful competition.

Taylors Wine

Taylors The Visionary Cabernet Sauvignon 2009

The japan wine challenge is for us a point of reference that allows us to measure the quality of our wines for the Japanese market. The preparation of Japanese people and their drinking culture always pushes us to seek the highest quality and we will continue to participate in this very important competition in the coming years.

Terre Cortesi Moncaro

Moncaro Vigna Novali Castelli di Jesi Verdicchio Riserva Classico 2017

Champagne Jacquart possesses a great deal of land from which it is able to develop its wines. It has become an iconic Champagne brand in the last 50 years. Now Jacquart is all around the world, especially in Japan where 5 cuvées have been awarded by the Japan Wine Challenge. We are proud of this recognition from one of the best competitions and we would like to thank Japan Wine Challenge for its participation in making Japan one of the leading Champagne markets in the world.

Champagne Jacquart

Champagne Jacquart Blanc de Blancs 2006

Ciders & Spirits

The 28th edition of Japan Wine Challenge will be held together with the 9th Fuji Cider Challenge and the 8th Spirits Competition. This exciting combination showcases the diversity and quality of beverages in Japan and attracts industry professionals and enthusiasts alike.

Fuji Cider Challenge

Spirits Competition

LINKS

Seeking Importers/Distributors

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